Multimedia Production – Class 5

Link to all Classes     Class 1     Class 2     Class 3     Class 4     Class 5     Class 6

Today’s Class

  • Assessment 1
  • Discuss Assessment 1
  • Feedback

Assessment 1

Assessment 1 is a planning assessment. Your focus will be on creating an interactive PDF for an event of your choice. Assessment 2 will then focus on the creation of the interactive PDF. We will go through the steps of creating the interactive PDF in the next 2 weeks.

Assessment 1 MM Production The Event

Below is an example of the Experience Planner completed in class: Experience Planner- filled in partly after class 04.

Discuss Assessment 1

Assessment 1 requires of you to plan an interactive PDF for an event of your choice. Assessment 1 will not require for you to create this interactive PDF, you will just plan for it.

Example of interactive PDFs: Adobe Magazine, Font Magazine, Know-It-All Guidebook to King West, Vektoria Magazine, Blanket Magazine Revolution Art Magazine, Revolution Art Issue 40,

Ideas for Events, Style and Feel

Look at the text for class 5 for ideas for events: Multimedia Production – Class 4

Feedback

Please leave your feedback in form of a comment. Your feedback and suggestions will help me to make this blog more user friendly. Thanks!

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Multimedia Production – Class 4

Link to all Classes     Class 1     Class 2     Class 3    Class 4      Class 5     Class 6

Today’s Class

  • Compare the Completed Experience Planner
  • Discuss Assessment 1
  • Homework for Assessment 1
  • Feedback

Compare the Completed Experience Planner

Attached is our experience planner, that we completed in class based on the CentreLink experience: Experience Planner- filled in partly after class 04.

Just to clarify, the idea with this experience planner is to have a more detailed look at the actual experience of a customer or user. This will give you the ability to focus on fixing negative experiences and planning for a positive experience with a product or service.

Discuss Assessment 1

Assessment 1 requires of you to plan an interactive PDF for an event of your choice. Assessment 1 will not require for you to create this interactive PDF, you will just plan for it.

Interactive PDFs and apps are good ways to promote events. We will focus on the creation of an interactive PDF in this class. Events can be promoted with style in this format. It allows for the promotion of the event and sponsors. Links to websites, addresses, phone numbers, embedded videos, there are a lot of options to include hypermedia elements in a PDF.

Example of interactive PDFs: Adobe Magazine, Font Magazine, Know-It-All Guidebook to King West, Vektoria Magazine, Blanket Magazine Revolution Art Magazine, Revolution Art Issue 40,

Ideas for Events

In class we discussed ideas for events:

  • Parties
  • Film Festivals (MIFF, French Film Festival, German Film Festival, Italian Film Festival, …)
  • Food Festivals (Melbourne Food and Wine Festival, Festivale, Tasting Australia, Great Barrier Feast, …)
  • Music Festivals (Stereosonic, Summadayze, Big Day Out, Soundwave, …)
  • Sport Events (Skateboard Event, Football World Cup 2014 in Brazil, Olympics, Melbourne Cup, …)
  • Health Events
  • Holiday Resorts (for tourists)
  • Fashion Week
  • Cultural Festival (Phil Fest)

Ideas for the Style, Look and Feel

To set yourself apart from the rest it is important to create work that is visually inspiring and in a style that appeals to the right target audience, but that is also within the spirit of time or contemporary. Be careful not to create the same old and to do something that you were inspired to by a software tutorial. The result would be most likely boring.

Look at contemporary design ideas and influences. Start your search in my links: Links to Inspire You (at the right side of this blog) include links to sites such as:

Each of these sites is filled with great inspirational designs! Use their Search tabs to access their databases.

Post on Retro Style Graphics on www.dzineblog.com - click image for link

Post on Retro Style Graphics on http://www.dzineblog.com – click image for link

Other ways to find inspirational designs and contemporary graphics

Look for the works of contemporary graphic artists and designers:

Jamie McKelvie

Jamie has a comic artist and illustrator. His works are interesting plays on figure/ground relationship (or positive and negative space).

If you look at the illustration below, her body is very abstract and basically just made up of a number of diagonal lines. Her shoulder and upper body are shown in shape, but towards the lower end of the shirt the lines are just left unfinished. I find this an interesting treatment and the illustration appeals.

The star in the top right is a cutout of the the diagonal lines, which are already very dynamic. The title has been highly stylised. The texture has an aged, scratched finish and the arrangement of the type is very interesting, it looks like display type used in a shop front.

Illustration: Jamie McKelvie - Suburban Glamour Comic Series
Illustration: Jamie McKelvie – Suburban Glamour Comic Series
Illustration: Jamie McKelvie - Art Brut Record
Illustration: Jamie McKelvie – Art Brut Record – Found at McKelvie’s Flickr account (click image)

Children’s Book Illustrations

There are many different styles of children’s book illustrations. One thing they all have in common is their target audience: children. That is what makes them so unique and often you can sense a desire in the illustrator to add a lot of story telling qualities and depth to the characters.

The interesting thing about children’s books as a source of inspiration is that you can search by designer or era.

You might be surprised that iconic graphic designer Saul Bass illustrated a children’s book. ‘Henri’s Walk to Paris’ was published in 1962 and if you look at the pages you will recognise the style of Bass. I strongly believe that children should be exposed to good graphic design ideas. I don’t mean the theory, but the children’s book should be inspiring. Below are some pages from ‘Henri’s Walk to Paris’.

From 'Henri's Walk to Paris' 1962 - children's book by Saul Bass Found at: Brainpickings.org
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org
From 'Henri's Walk to Paris' 1962 - children's book by Saul Bass Found at: Brainpickings.org
From ‘Henri’s Walk to Paris’ 1962 – children’s book by Saul Bass Found at: Brainpickings.org

The Street Art of Jef Aerosol

A Beautiful Piece by Aerosol found on his Facebook
A Beautiful Piece by Aerosol found on his Facebook

Look at GUI Design Trends:

There is a clear move towards touch interfaces, due to tablets and other mobile trends. This can be seen in the Windows 8 Metro interface and latest trends in the Xbox 360 interface.

Windows 8 Metro Interface - Courtesy of www.geeky-gadgets.com

Windows 8 Metro Interface – Courtesy of http://www.geeky-gadgets.com

Xbox 360 GUI - Courtesy of www.engadget.com

Xbox 360 GUI – Courtesy of http://www.engadget.com

Google Search for Contemporary Graphics:

Google Search for Retro Futurism:

Retro Futurism - Click the image for a Google Search

Search for specific events – example Stereosonic

Stereosonic 2011

Stereosonic 2011

Search for specific technique: Photomontage

Artform that became extremely popular in the early 20th Century. Particularly popular in German Expressionism and Dadaism. Click the images for links to the original images or sites:

Photomontage: Amir Ebrahim Photography

Photomontage: Amir Ebrahim Photography

Massive Attack - The Essential Mix

Massive Attack – The Essential Mix

Homework for Assessment 1

Please complete the tasks below for next class:

  1. Pick an Event
  2. Find 10+ images for a style/feel that you like for the interactive PDF
  3. Write down events + locations for the event (relevant to your event)
    • eg: Skateboard Week
      • events
      • shops
      • cafes
      • parks
      • map

Feedback

Please leave your feedback in form of a comment. Your feedback and suggestions will help me to make this blog more user friendly. Thanks!

Visual Design Components – Class 5

Based on photo by dhester from morgueFile.com

Based on photo by dhester from morgueFile.com

Link to all Classes     Class 1     Class 2     Class 3     Class 4     Class 6

Today’s Class

  • Discuss your assessment progress with Assessment 1
  • Discuss your approach to your target audience
  • Inspirations

Progress with Assessment 1

Please open your assessment 1 – Student Diary Cover; I will walk around and look at everyone’s progress. Please open up anything you have done.

I would like to see some ideas and concepts at this stage, a description of the target audience and possibly you might have started on the project in Photoshop, Illustrator or InDesign. I will spend approximately 20 mins on this.

Inspirations for Assessment 1 – Student Diary

Swiss International Style – an iconic style of graphic design from the 1950s, strongly influenced by the ideals of the German Bauhaus – Click the image for a Google search on Swiss Style:

Swiss International Style Screenshot Google

Swiss International Style

Swiss International Style

Constructivism – The immensely graphic art and propaganda style of Communist Russia, or to be more precise, of the Soviet Union. Early 1920s – 1940s. Click the image for a Google search on Constructivism:

Constructivism

Constructivism

Vietnamese Propaganda Posters – this is a particular style popular in Communist Vietnam. Visually very flat with the use of rich patterns and stunning in colour scheme. I feel very attracted to this style. Vietnam particularly in 1960s and 1970s. Click the image for a Google search on Vietnamese Propaganda Poster:

Vietnamese Propaganda Poster

Vietnamese Propaganda Poster

Photomontage – Artform that became extremely popular in the early 20th Century. Particularly popular in German Expressionism and Dadaism. Click the images for links to the original images or sites:

Photomontage: Amir Ebrahim Photography

Photomontage: Amir Ebrahim Photography

Massive Attack - The Essential Mix

Massive Attack – The Essential Mix

ruthworkx -http://ruthworkx.files.wordpress.com

ruthworkx -http://ruthworkx.files.wordpress.com

Mosaic of Sofia Coppola - by Maurizio Galimberti - www.mauriziogalimberti.it

Mosaic of Sofia Coppola – by Maurizio Galimberti – http://www.mauriziogalimberti.it

Photo Montage by SGlider12 on Webdesign.org - Click image for great Gimp tutorial

Photo Montage by SGlider12 on Webdesign.org – Click image for great Gimp tutorial

Assessment 2 – Design a GUI

This assessment covers this class for these units: Create Visual Design Components and  Analyse Information and Assign Meta-Tags and Create A User Interface.

Due Date: in July

Design a Graphic User Interface. You can choose to design for a Website or App.

First: think about a project. What do you want the GUI to be for? Think about a client scenario, who is your client and what is the purpose of the site or app? What do you want the user to do after visiting it?

Develop sketches and refine your design in Photoshop.

You will need 4 pages (example Website: home, about us, portfolio, …)

Make sure to include:
Platform consideration – basically decide on the output platform and write it down
Dimensions – at what size will the user view your GUI?
Target Audience – Visit class 3 for ‘Visual Design Components’ for ideas on how to develop your target audience.
Influences – ‘screenshot after screenshot’, capture screenshots of influences, look up sites that influenced you.
UCD considerations, design your GUI around User Centred Design considerations
Follow a step by step approach for your design process – Visit class 2 for ‘Visual Design Components’ for examples of a design process

You will need to supply original photos taken by you! Each photo needs meta-data assigned to it. Include photographer details, tags, image title, copyright statement. Include a folder with the edited images with meta-data.

Tutorial9 - Glossy Reflection

Tutorial9 – Glossy Reflection

Glossy Reflection Tutorial

Follow the in-class presentation of this tutorial The 5 Essential Photoshop Reflections or complete it yourself.