C2 – SEO – Week 06

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Today’s Class

Assessment 1 – Introduction

Assessment 1

The task will be posted here shortly: C2 – Assessment 1

Assessment 1 will cover these questions:

Instructions:

Develop a detailed SEO recommendation for AntiArt, a Melbourne-based website that retails illustrations, screen prints, lithographs and other Art prints by international, non-established and non-commercial artists and illustrators. The website will have sections based on the different print formats and sections based on the cultural origins of the artists (European, Australian, Aboriginal, Chinese, Indian, Latin American).

Clients need to be able to place orders for specific, unique and numbered art pieces.

The website will be available in English only.

The prints will be stored in Hong Kong and shipped from there. The website will promote Melbourne as the home base.

Please use the Google Search Engine Optimization Starter Guide as a reference.

Create a unique, accurate page title for the home page!Describe your choice and why it is suitable for   SEO.
Create a unique, accurate page title for the page on which clients can purchase screen prints!Describe your choice and why it is suitable for   SEO.
Create a unique, accurate page title for the page on which clients can purchase art   by European artists!Describe your choice and why it is suitable for   SEO.
How can you write description meta data for a web   page?Create an example in code.
Create a description for each of the 3 pages   above:

  •   Home Page
  •   Page for purchasing Screen Prints
  •   Page for purchasing art by European artists
Give an example of a good URL for the page for   purchasing screen prints!
List a set of keywords you would use for the home   page!
Describe how you can write better anchor text for   links used on the site!  (p16)
Give 3 examples for good anchor text for links   to:

  •   Screen Prints
  •   Art by European Artists
  •   Art by Aboriginal Artists
How can you use heading tags appropriately?Give an example what type of heading to use for   your most important text (eg. Screen Prints) (p20)
How can you use robots.txt effectively? (p21)
How can you guide mobile users accurately? (p26)

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4 thoughts on “C2 – SEO – Week 06

  1. Pingback: C2 – SEO – Week 05 | RAE - Research and Exploration

  2. Pingback: C2 – SEO – Week 07 | RAE - Research and Exploration

  3. Pingback: C2 – SEO – Week 08 | RAE - Research and Exploration

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